I Can't Stop Freaking Out About Chobani's Re-Brand

Who did this & are you single?

Am I the only one who had a complete conniption when Chobani unveiled their rebranding? Nope, no one else?

I get it, it's yogurt and it's not that exciting, but Chobani did the damn thing. They first released a 9-grid photo on Instagram that broke the internet (okay maybe just my internet) and then followed with micro videos and regular photo assets. They completely updated their website to match and will be giving all their packaging and advertising materials the makeover too.

If you want to visit their website and freak out too, here it is. Also here is their Instagram for freak out purposes also.

“We’ve got a new look, but we’ll never change what’s inside. It’s our way of spreading a little extra joy in the dairy aisle. Enjoy all the favorites you know and love—still full of the same delicious goodness—just dressed to impress.”

Although my heart skips a beat when they post a new IG photo; it's a major-bummer that I must say I don't really like their yogurt. Not to rain on every Chobani-flavor-lover's parade, but there is quite a hefty amount of added sugar in their supposedly "healthy" yogurt. Boooo.

That's okay though, I'll just admire from afar and continue to forget how to breath when I look at their re-branding :-)